UX

In “The Next Normal,” What We Now Know as Television Will be Dead…

“The Next Normal” In “the next normal,” what we now know as television will be dead, and marketing the next iteration of TV will not be dependent on brand. These are two bold yet not mutually exclusive statements. People don’t watch brands…they watch video. Spending to market NBC, ABC, CBS, Fox, all the cable channels […]

A Senior Art Director’s Approach to Design

As Senior Art Director, my approach to design can impact not only the final product, but the team I work with as well. Therefore, I’ll break down my design approach into “philosophies.” Some of these are about the process, some are about the overall attitude toward design, and some are just tips and advice that […]

How the Gig Economy Impacts Full-Service Restaurant Customer Experiences

I spend a lot of time thinking about how businesses use technology to deliver value to their customers. One of the more interesting developments over the past decade is the rise of ubiquitous restaurant delivery – Grubhub, DoorDash, Uber Eats, and others. But a great delivery experience isn’t only about handing food off to a […]