Voice Assistants

The Evolution of “Voice of Brand”

BY DEFINITION, “VOICE OF BRAND” MEANS THAT THE PERSONALITY OF YOUR BRAND IS DETERMINED BY THE WORDS YOU USE TO DESCRIBE IT AND THE IMPRESSION THOSE WORDS LEAVE ON THE CUSTOMER. But now there is another definition.  But there is another definition. “Voice of Brand” is also the sound of your brand and the emotional impact […]

Variety Entertainment & Technology Summit Recap: Content is Still King

Content is still king… At the #VARIETYENTTECH summit in NYC on May 4th, thought leaders from media agencies and networks alike joined a bevy of heavily credentialed folks from brands including HBO, Amazon, NBC, Target, Snapchat, Disney and Spotify to name a few. Keynote speakers and panelists lauded the increasingly, insatiable appetite for new content, […]

Vox Populi*: More from The Next New Normal

Vox Populi*: More from The Next New Normal “The virtual personal assistant is romanticized in utopian portrayals of the future from The Jetsons to Star Trek. It’s the cultured, disembodied voice at humanity’s beck and call, eager and willing to do any number of menial tasks.”  –Engadget Welcome to the future. Audio assistants and their Video cousins are […]