The Challenge

Searching for the perfect apartment in NYC shouldn’t be a nightmare—Beam Living knows this. We partnered with the Big Apple’s leading real estate brand to make the apartment-leasing process smooth, simple—and dare we say: downright delightful. 

The Approach

Beam Living is on a mission to ‘make city life happier’ with every interaction. Technology is a critical component of that mission, and the ecosystem of applications developed by DEFINITION 6 provides a delightful user experience for Beam Living customers whether they are a prospect, lease applicant or tenant.  

So, how’d we do it? Our team set out to build one “above property” technology stack, establish human connection thanks to a personalized digital experience and real residential stories, and enable 24/7 engagement with resident services.  

Each site and application we built runs on a single Sitecore Experience Platform Instance and leverages a common library of custom-built components.  

The Work

The Results

More fluid and efficient experience for prospects 

Streamlined application process 

Immediate routing of facility requests 

Increased website traffic 

Converted searchers to scheduling tour, contacting a leasing agent, or applying for apartment