Class is in session: With a track record of successful CRM applications, DEFINITION 6 was quick to design a highly personalized and dynamic email program, which enabled Barnes and Noble College to tailor each message to every campus and segmented audience. Tapping into localized on-campus content and an automated cadence of emails, this strategic approach was executed across a national platform and has consistently resulted in higher click-through and conversion rates.
Our team now distributes over 1 million emails daily to Barnes and Noble College’s growing database of students, parents, and alumni. In addition to email-specific consultation, creative development, and reporting and analytics, our team implemented segmentation logic to micro-target specific parties with key messages.
INCREASE IN CLICK-THROUGH RATE