Our team jumped at the opportunity and developed a comprehensive creative strategy as well as a new visual brand identity. Working closely with GAC Media, we created a visual language that allowed each channel to have distinct identities, while maintaining a connectiveness under the umbrella of Great American Channels. With a focus on original movies and “Stories Well Told,” we wanted GAC Family to feel warm, festive, and inviting. Simultaneously, we wanted GAC Living to feel comforting, fresh, and fun – a place where viewers can experience “Life Well Lived.”
We created identity, custom audio mnemonics, two complementary on-air graphics systems, launch promos, and the GAC suite of websites. We also evolved the design for GAC’s first, and biggest, celebration of the year: Great American Christmas.
Our team was entrusted to ensure that the look and feel of the networks reflected their status as wholesome family-friendly destinations for all of life’s celebrations.