The Challenge

As the world’s largest operator of premier showroom space, International Market Centers (IMC) is famous for bringing buyers and sellers from all over the world together in Atlanta, High Point and Las Vegas. But what if you could bring more buyers and sellers together—without traveling in person? To do this, IMC needed a digital transformation—and DEFINITION 6 was at the ready. 

The Approach

We helped IMC reimagine their business with the goal of helping buyers digitally discover tens of thousands of sellers.   

IMC was in need of an innovative, sustainable, profitable, and scalable platform for its target audience. DEFINITION 6 delivered an integrated solution that combined all the requirements into one user-friendly experience.  

Our team hit the digital airwaves to begin a customer-centric digital transformation for IMC, which included an enriched digital toolkit.

The upshot? Buyers and sellers can now connect to share ideas from anywhere in the world and at any time. Showrooms can now gather more data than ever before. And there is virtually no barrier between physical and digital showrooms.  

Technology Solutions

  • Sitecore Experience Manager (XM)  
  • Sitecore Experience Platform (XP 9.2)  
  • Sitecore Experience Database (xDB)  
  • Sitecore Managed Cloud  
  • Experience Accelerator (SXA)  
  • Sitecore Email Experience Manager (EXM)  
  • Sitecore JavaScript Services (JSS)  
  • Integrations include:  
  • Azure Search Functionality  
  • Dynamics 365  

The Work

The Outcomes

Established a central portal for exhibitors to manage accounts, products, and showrooms 

Facilitated peer-to-peer human connections 

Built a search and discover mechanic for buyers and sellers to meet 

Developed processes around category management and taxonomy depiction 

Initiated future phase for transactional commerce 

Allowed buyers to view products in advance 

Facilitated communication between buyers and sellers