The Challenge

Kelley Blue Book has been one of the most trusted names in the auto industry since 1926. Almost a century later, the company hit the road to drive a new mission: to educate the general public about autonomous driving vehicles. And they gave us the green light to help. 

The Approach

We worked with KBB on an awareness campaign that centered around an easy-to-understand audio news release with a suite of infographics to match. We combined that with a distribution model that included a network of morning shows and online TV stations to make sure this important message reached its largest audience possible. Working against the clock, our team brought the facts on autonomous driving technology to a nationwide audience.  

The Work

The Results

11 M

Broadcast Impressions


Online Features


Silver Telly Award


Bronze Telly Award