The Challenge

For the past 16 years, we’ve teamed up with Nickelodeon to promote the biggest, slimiest, surprise-iest awards show ever: The Kids’ Choice Awards. We’re not the type to take the same ol’ approach thoughso how do we make each year’s campaign even more epic? (Hint: #bieberfever.) 

The Approach

Our partnership with Nickelodeon goes back all the way to 2005, when we first started helping it promote their largest annual tent-pole awards show. And that’s because our team knows a thing or two about capturing the hearts, minds and attention spans of Nickelodeon fans everywhere.   

Leading up to the annual event, we’re tasked with crafting upwards of 40 different promotional spots. From 15-second action-packed hype spots to 90-second laugh-til-you-cry digital shorts, our job is to help bring ideas from pencil on paper to slime on screens—and welcome all to the land of slime and bright orange blimps. 

The Work

Kids’ Choice Awards 2022 | Spot

2021 KCAs | Bieber Takeover

2020 KCAs | Host Announcement

2018 KCAs | Cena Family Dinner

2017 KCAs | My Slime is Now

The Results

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