The Challenge

The Wizarding World found a new home on Syfy & USA in 2018and the networks were looking for ways to rekindle the magic of the franchise — without using spellsWe jumped aboard the Hogwarts Express to re-introduce the series to a whole new generation of muggles and stir up buzz among lifelong Potterheads.

The Approach

We started with creating two epic trailers: an enchanting spot celebrating Harry’s new home, and a fan-driven trailer that showcased the emotional connections of loyal believers. We also developed over 45 pieces of interstitial content for the first Harry Potter Wizarding Weekend. By spotlighting some of the most popular characters and moments of the series, while weaving in behind-the-scenes footage and interview clips, we created a fresh take on the Potter series that drove 80% of tune-ins for 2018.  

With five months to go in the campaign, we produced nearly 30 additional pieces of content—all meant to evoke a serious feeling of FOMO among fans. From remixing Ron Weasley to spotlighting the heroines, the Harry Potter franchise again led both Syfy & USA to record-setting tune-ins for subsequent marathons including Dark Arts Sundays (October 2018) and the Harry Potter Christmas Marathon (December 2018).   

We continued conjuring magic for major milestones throughout 2019 such as the broadcast network premiere of Fantastic Beasts & Where to Find Them.  All in all, our team produced over 80 pieces of content that drove record-breaking numbers to Syfy & USA. Say it with us: Mischief managed!  

The Work

New Place to Call Home

Wizarding Women

New Home of Harry Potter

Ronald Weasley Remixed

The Results

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