Our strategic approach was straightforward and effective:
- Simplify the message
- Amplify the conversation
- Engage each audience across multiple platforms
We started by breaking down and humanizing 32 pages of data. We knew the voice and tone needed to be smart, fact-based and easy to understand.
Next, we amplified the conversation and engaged our target audience. To reach as much of the target as possible, we determined an editorial direction, drafted a pitch, and booked and coordinated X nationwide radio interviews. Our team also scripted, designed, and produced a series of shareable infographic-style videos and still images in order to extend the life of the content online and across social media.
Finally, we designed and developed a landing page on educationpost.org where visitors were prompted to register for an online roundtable discussion about diversity in the K-12 classroom.